It all started in 2003, when David was recruited as a hairstylist for Star Académie. He quickly began working with the most influential celebrities including Marie-Mai, Sarah-Jeanne Labrosse and Karine Vanasse. As an authority in haircare and beauty, he signed the artistic direction for a number of TV shows and beauty campaigns. David loves the intimacy and the privileged relationships he maintains with his clients and the artists. His intuition grants him the ability to grasp the mood whether it’s on the set of La Voix or working with a private client. Even if he's well aware that perfection can never be attained, the artist stresses the importance of constantly improving one's technique and, above all, staying curious.

In an effort to unite the hair industry and create a community for hairstylists where intimacy and respect for the clientele prevail. PRIVÉ by David D'amours was born. Located in a historical building in Old Montreal, its underground atmosphere offers a discretion that is greatly appreciated by David’s clients, especially when it comes to all the great names who have sat in his chair, from Céline Dion to Jennifer Lawrence.