Growing up in the city of Montreal with parents in the publishing industry, Frédérique was stimulated at a very young age by her intuitive creativity. With a deep understanding of how to convey a message of comfort, character and confidence, she believes the most important aspect of her job is the partnership between the client and the creative to achieve a common vision. She makes sure that all steps of the job run smoothly and consistently to create the best images that will nourish people's dreams. Frederique is in love with minimalism and enjoys the efficiency of simple looks. Playing around with colour palettes, overlapping rich textures and integrating new silhouettes allows her to create unforgettable imagery for the spirit and the eyes. In her personal and commercial work, she explores diverse aspects of identity, pop culture and performance. Her experience in working with several multidisciplinary teams brought her to work with numerous commercial fashion clients - including Ardene, Zara Kids, Mackage, Silk Laundry, Aldo and JJJJound.