With over 7 years’ experience as a photographer, videographer and art director, Sophia Baboolal has been recognized as a dynamic force in the realm of visual storytelling. Rooted in a strong visual arts background and inspired by street style and counterculture, Sophia’s photographic work can be equally cinematic and ethereal as it can be instinctive and raw. 

Known for her adept use of otherworldly locations and natural lighting, Sophia has led creative and commercial projects in Hong Kong, Tokyo and Bali, as well as in London, Oaxaca and Vancouver. Through her lens, she intricately captures the unique beauty of each subject while highlighting the relationship between individuals and their surroundings. 

Following several years at Matt & Nat and Oak + Fort as art director and photographer, Sophia has seamlessly transitioned to collaborating with esteemed brands, such as Lululemon, Olive + Piper, L.L.Y. Atelier, Tristan, RW&Co, MARAM and Arctic Expedition.